An inventive takeaway for dental patients that cleverly integrates utility with feel good vibes.

Dental Appointment Card & Fortune Teller

Which Design Principles?

Among several applied universal design principles, we leveraged Cost Benefit¹ for the copywriting and visual design of this piece. It was assessed by answering if the long term benefit of patients feeling good about themselves, the experience, and the dental practice outweighed the cost of realizing the card.

¹Lidwell, W., Holden, K., & Butler, J. (2003). Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rockport Publishers.