College – especially for students in the arts – is about taking bold leaps in specific disciplines. We brought that creative energy to the fore to position Cornish as a qualified and passionate arts education provider.
Central to the project was maintaining a relationship with the Cornish brand palette, and mixing compelling visual styles with essential information highlighting the unique strengths of each program.
This committed leave-behind met a need to boldly show a consistent level of strength and support across each of the school’s disciplines. For prospective students it was important to balance a sense of safety and inclusivity, and also demonstrate the way Cornish celebrates experimentation and curiosity.
Card Backsides:
Which Design Principles?
Among several universal design principles we applied the Entry Point Principle1, which affirms that building a strong first impression drives further interest into a design or presentation.
1Lidwell, W., Holden, K., & Butler, J. (2003). Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rockport Publishers.
